It all starts with a #hashtag.
How, you ask? Washington Wizard fans are able to upload an image to Instagram using the hashtag #WeCanAllBeWizards.
Once enough images are uploaded, they will be featured in a series of mosaic ads around Washington, DC.
Fans will be able to take a closer look to find their image within the mosaics.
The Wizdom app will be available during the season. You'll be able to answer questions which lead to points and free merchandise. Who doesn't like free stuff?
CW: Max Barrett