It all starts with a #hashtag.

How, you ask? Washington Wizard fans are able to upload an image to Instagram using the hashtag #WeCanAllBeWizards.

Once enough images are uploaded, they will be featured in a series of mosaic ads around Washington, DC.

Fans will be able to take a closer look to find their image within the mosaics.

Photo mosaic by: chidalumotanya @ Mosaically


The Wizdom app will be available during the season. You'll be able to answer questions which lead to points and free merchandise. Who doesn't like free stuff?